Hövding - on a tour around sunny Stockholm

Hövding is the world’s first airbag for modern cyclists. It functions using an algorithm to detect when the rider is involved in an accident, and has been proven to be 8x more effective than a traditional cyclist helmet. It’s definitely one of the most incredible brands we’ve seen and had the pleasure of working with, and we are really happy to support a business that has a positive effect on society.

After being asked to create some city imagery and two promotional social media videos, highlighting the key usage elements of the product, we took to the streets of Stockholm to get the job done. Parading around beautiful cobbled streets and pastel buildings, we captured the cyclist airbag with some lovely afternoon lighting. Our thinking was to depict the product in its most practical forms - either being used whilst riding a bike, or being prepared just before a ride.